Custom Web Development & Performance

Slow websites lose money. Google's ranking algorithm directly weights Core Web Vitals: LCP, CLS, and INP. A site that fails these benchmarks competes for less visible positions.

Our targets: LCP under 2.5s, CLS near zero, INP below 200ms. These result from deliberate architectural decisions made at the start — not from optimizations bolted on after a PageSpeed audit.

Core Web Vitals Optimization
Custom SPA Architecture
E-commerce & Checkout Systems
API Integration & Headless CMS
CI/CD & Cloud Deployment
Lighthouse CI Pipeline Integration
Mobile-First Performance Engineering

Custom vs. Template: An Honest Comparison

WordPress with a page builder will not achieve elite Core Web Vitals scores. A custom Vite, Next.js, or Astro build outperforms a page builder in every measurable metric for performance-critical projects.

E-commerce Architecture That Converts

Checkout abandonment is a friction problem. We build checkout flows with optimistic UI updates, persistent cart state, and clear error states that resolve rather than confuse.

Headless CMS: Separating Content from Presentation

Headless architecture separates your content management interface from the frontend cleanly. Content editors move at content speed. Developers move at development speed.

What We Measure — and What It Means

Lighthouse CI runs in the deployment pipeline and fails the build if scores drop below agreed thresholds. We define success in terms of sustained metrics over the first 90 days.